Choosing a Website Development Partner On Sunshine Coast
by WP Creative on 2015 December | Posted in Web Development
SUMMARY: Choosing the right website development partner isn’t an easy task. But with these helpful suggestions of what to look for, and what to ask, you could be enjoying a fruitful working relationship quicker than you think.
It wasn’t that long ago that professional website development services were mostly located in the major cities. But, during the last decade, Queensland’s Sunshine Coast has become a hotbed of innovation and technology, attracting not only major companies to relocate here, but also top designers and IT experts.
In October 2015, the Sunshine Coast was named in the top three for the Innovative Regions Award at the Australian Technologies Competition Awards Gala event in Sydney – a testament to its increasing dominance in the country’s digital industry.
Leading digital marketing and web design companies are now calling the Coast home, which is a huge bonus for businesses seeking a professional website development partner.
Quick fix or ongoing relationship
But what should you be looking for when choosing web development Sunshine Coast?
There are many things to take into consideration when choosing an agency. Generally, you’re not looking for a one-off quick fix – but a team with which you can have an ongoing and productive relationship.
If you choose the right website development services agency at the beginning, that’s one huge business challenge dealt with. And that applies whether you are a start-up business or you are ready to take your business and website to the next level.
It’s not a game for amateurs
A common mistake – especially in a start-up business – is to think you can create your own website, using an online tool, or take up that offer from your friend’s son, who’s a bit of a whizz on the computer!
Remember, this is not a personal website – this is your business website, your shop front, and the tool you need to attract customers or clients and make money. You wouldn’t think twice about hiring a professional accountant to do your books, so why chance it with an amateur-looking website?
When searching for website development services on the Sunshine Coast, look for experience mixed with cutting edge technology. And be sure to choose an agency where you’re not just another job number, but a valued client.
For this partnership to work well, you need an agency that ‘gets you’, a team that will understand your business and your needs and work on it as if it were their own.
Working out your expectations
You need to work out very early in the partnership what you expect from the team, and what you are aiming for. Are you using your website to bring more customers or clients to your bricks-and-mortar shop or office, or are you looking for online sales?
You want and need your website to look good, but you also need it to work for you – and for that, you need a website development Sunshine Coast team that has excellent designers, as well as back-end knowledge to constantly improve your online ranking.
SEO – or Search Engine Optimisation – is more important than it’s ever been, with Google raising the benchmark significantly. Google recently changed the face of local search quite dramatically, to make the whole search experience more mobile-centric.
The result? Getting into those top page spots in a Google search is now much harder and has become a key component of any website design.
Maximise your SEO
Your website development partner needs to understand the importance of SEO and ensure your website design is set up to maximise its potential.
It has been said that finding the right website development partner goes beyond price, and that’s probably very true. The cheapest deal usually isn’t the best deal – you know the saying, you get what you pay for!
Rather than looking at the cost as a standalone figure, consider it in the overall scheme of things. If the result is a website and web presence that grows your business and increases your turnover, the initial cost is a small investment.
You also need to be very clear what you are looking for in your website development partner. Do you simply want a pretty website, or do you want the site to work for you, by including features such as an e-commerce payment gateway? Do you want ongoing support and updating? How many pages do you want? Do you want sound and videos? Customer feedback?
There is a lot to consider so the best move is to go and meet with the agency, see what they do, and have a chat about your needs and expectations. Ensure everybody is on the same page right from the start and the partnership will work well.
Ask your website development services team to fully explain the costs involved – both initially and in the future. That way there are no nasty surprises and you can work the figure into your costings.
Follow this simple guide and you will soon find yourself enjoying a long and productive working relationship with your website development Sunshine Coast team.
AUTHOR BIO: Joana Hall is a journalist and professional writer with many years’ experience in news reporting, editing and feature writing. Writing extensively about a range of topics, Joana now concentrates on writing SEO-driven web content.