Looking for a caching plugin for WordPress?
Speed is important for every website. Not only is it a ranking factor, but it also helps visitors get the information from your website faster and interact with the website whether it’s buying something or getting the information they want.
We have a short span these days with having so many options to choose from. We want to visit only those websites that can open within seconds so that we can get the information we want or make the required action.
Sadly, that’s not always the case and that’s why most visitors leave a website while it is still loading. On average, a website takes around five to seven seconds to load. This is just too much for a visitor. Because the attention span of a visitor is less than three seconds. 1, 2, 3… and the visitor will close the web page/hit the back button and try the second page on Google search.
So, what’s the solution? How to improve site performance so that visitors don’t leave your website?
That’s where cache plugins come to help. Let’s learn about these cache plugins in detail and understand how they can help you improve site performance and decrease the bounce rate.
What are Cache Plugins?
A caching plugin creates an image of your website pages on your server. When a user visits your website, the server doesn’t create a dynamic page and serves it to the user. Instead, it takes that image and serves it to the user. This increases retention and reduces the time it will take to load the complete website at the client’s end. The served version is a lot lighter and doesn’t require processing the heavier WordPress PHP scripts.
Why Is Website Cache Important?
Website cache is important because it improves the efficiency of the server, reduces page load time, increases user retention, and lowers the site’s bounce rate.
Moreover, since the server doesn’t have to process heavy website scripts, it takes less bandwidth and puts a minimum load on the server.
Do You Need a Website Cache Plugin?
Yes, if your website has dynamic content that requires the web server to process scripts before serving the page to the user, you can benefit from a good website caching plugin. A good website caching plugin will save you the cost of optimizing your website for performance again and again. It will also fix most of the errors you get in the Core Web Vitals in Google Search Console.
What Plugin Can You Use to Improve Site Performance?
If you are using a WordPress website, you will get multiple cache plugin options to choose from. Some of the best cache plugins on WordPress include:
- W3 total cache
- WP Rocket
- WP Super Cache
- Breeze Cache
- Hyper Cache
There are many more…
But, we won’t confuse you with all these cache and minifying plugin options, instead, we will explain what is the difference between the two and how you can get both in a single plugin.
Caching and Minifying Your Website
Whichever cache plugin you choose, make sure that it offers everything you need to make your site’s performance faster. A few features that a decent caching plugin should offer include:
Browser Caching: Browser caching allows your browser to store the content of the web page if you are a repeat visitor. When you open the website, instead of the server loading all the content, your content is loaded from the browser, reducing server load and increasing page performance.
Page Caching: The image of a page is stored on the server. When a new user visits it, the page cache is activated and it serves the user with that page instead of server rendering it dynamically. This decreases page load time. Page cache is possible only for pages that get the most hit.
Gzip Compression: GZip compresses the page on the server-side so that it is loaded on the browser faster. When a browser receives a compressed page, it decompresses it. For Gzip compression to work effectively, the page size should be below 1MB so that browsers can load and decompress it instantly.
Database Optimization: A good cache plugin should also offer database optimization so that the bloat is removed from the server and it loads the website faster.
Lazy Loading: A simple technique of defer loading of images, scripts, and content that are not part of the header tag. Lazy loading offers faster page rendering and reduces Time to First Byte (TTFB).
DNS Prefetching: Most websites get hosting from one host and domain from another host. With DNS prefetching, the connection time in connecting to the DNS is reduced.
Install a Caching Plugin on WordPress
Here is how to install a cache plugin on your WordPress website:
- Select a cache plugin from the WordPress plugin menu. There are 100s of cache plugins available but the best ones are already offered to you.
- Install the plugin on your WordPress installation. Click Plugins > New Plugin > Install
- Optimize the plugin settings and then enable it on your website. Each plugin has a different setting, you need to make sure that your website can support the settings that you have enabled on the plugin.
- Finally, test your website performance with a speed testing tool like Pingdom. Make sure to test the website speed first before enabling the plugin and then after it.
Unsure How to Install a Caching Plugin? Let Us Handle It for You.
We can help you optimize your website’s performance. If you are not sure how to install and set up a cache plugin on your website, we can do it for you. We offer WordPress management service. Our experts can handle site optimizations, theme customization, plugin development, and WordPress site development from scratch.
If you are too busy to take care of your website management, let us take care of it while you focus on what brings in the revenue… your business!