The 10 Most Effective Marketing Tips For Your WordPress Website
When it comes to CMS, WordPress is undoubtedly the leader. According to research conducted by WebsiteSetup in 2018, WordPress holds 59.7% of the CMS market share. This research further revealed that almost 22.6 million websites have been created using WordPress. Additionally, 313,000 pages in the top one million of all websites can be credited to this CMS. All these figures are more than enough to demonstrate the credibility of WordPress.
WordPress has a very high reach. It has the potential to take your marketing efforts to the next level. Your website can greatly benefit from this potential. However, for that to happen, you should master the skill of maximizing its benefits.
If you master the necessary tips and tricks, you will realize that WordPress is a complete package. It allows you to generate content, plan its delivery, and use promotional as well as analytical tools. The most important part of this package though is the marketing capability that WordPress possesses. After all, what’s the use of your picture-perfect graphics and beautifully phrased content if it is not able to generate enough quality traffic?
The 10 most effective marketing tips for your WordPress website are:
Make sure your website is mobile responsive
Google’s love for mobile-responsive websites is infinite. In fact, the recently updated Google algorithm has started cracking down the websites that are not mobile-friendly. If you aim to have a higher Google ranking, then you have no other choice except for making your site mobile responsive.
If you don’t have a mobile responsive site or have any issues, talk to our friendly WordPress experts who will give you the right recommendation.
Optimise your website’s loading speed
Another aspect that Google prioritizes while deciding search engine ranking is your website’s loading speed. If it’s too slow, then the chances of getting a good search engine ranking are quite low.
It is way easier to market a site that has a fast loading speed in comparison to a site that takes ages to load. Do you really think that in this fast-paced world people are patient enough to wait for a site to load? If you think so, you are highly mistaken. Websites that have a lethargic loading speed have a higher bounce rate and provide a poor user experience to their visitors.
In order to counter this issue, you can reach out to us. Our team of experts will make sure that your website’s loading speed is optimised.
Optimise your website for SEO
Nothing helps you market your site more than an SEO optimised website. It helps your website in getting organic traffic. As your search engine ranking improves, more and more people visit your site.
You can ensure that your website is optimised for SEO by taking a number of steps. First of all, you should optimise all your images. Secondly, you should refrain from posting repetitive content. Thirdly, try creating effective permalinks. Lastly, choose a reliable web hosting partner. If you want to gain more insightful details, you can have a look at the Top 10 Tactics To Boost The SEO Ranking Of Your WordPress Website in 2019.
Otherwise, we are always here to help you out with your website concerns. SEO optimisation is our speciality and our experts are adept at this challenging task.
Hit us up and brace yourself to witness the wonders our experts will do to your site’s search engine ranking!
Create a sales landing page
Are you planning to launch a new product or services or market your existing services effectively? If yes, then you will definitely need a landing page!
These landing pages play a pivotal role in your conversions. If they are effective, your sales can go up tremendously. However, if they are not effective your business can suffer. Hence, they can break or make your business. That is why we recommend investing time and energy in building these pages.
If you lack the required expertise to create efficient landing pages, you do not need to worry. You can talk to our experts and get your work done with utmost efficiency.
Make your landing pages go through A/B testing
A/B testing does not guarantee 100% results. Sometimes it works well while at other times it disappoints. It becomes useful in cases where when your analytics aren’t giving you enough information regarding the slow speed of your traffic and the spike in your bounce rate.
However, people usually avoid A/B testing because it is a time-consuming process and ends up becoming exhaustive.
Do not worry. WordPress plugins such as Optimizely are here to rescue you from all that hard work. It is an ideal choice for those corporations that are looking forward to receiving the greatest return on their investment. One unique feature in it is that it facilitates experimentation as well as customisation. Additionally, it heavily relies on the scientific method which eliminates all sort of guesswork.
Make sure all your blog posts have CTAs
CTAs are commonly found on homepages and landing pages, but very rarely on blog posts. That is one big mistake, indeed!
Blog posts are the most appropriate place to include CTA. You can either add fancy CTA graphics to your blog posts or simple callouts. If you go on to explore further, you will even come across header CTAs, sidebar CTAs, and simple text CTAs. Then it is up to you to decide which one to choose.
Optimise the shareability of your posts
Just like all the things listed above, Google is also particularly fond of social media. Social media signals play a pivotal role in deciding the visibility of your website in search rankings. That is exactly why it is recommended that you should make your content shareable on social media forums.
There are several plugins available on WordPress that can help you in creating shareability. Plugins such as AddToAny Share Buttons facilitate visitors by letting them share any page without the need of copy-pasting. Similarly, Quoteability allows users to share their favourite quotes directly on Twitter. Likewise, WordPress to Buffer lets you schedule posts directly from your dashboard.
Enable comments and be responsive to them
If there is one thing that can inject life into your WordPress site, it is comments. The higher the number of comments you get on your website, the more engaging your website becomes.
However, merely getting comments is not enough. You need to be responsive to those comments as well. If you do not reply to the comments, it will actually leave a very poor impression of your site on the visitors. Do you want that to happen? Of course not!
You can use plugins similar to Disqus. It is basically a plugin that allows visitors who want to comment to subscribe and then log in to get access to your comment. This further helps in building a community where your commentators can easily and frequently interact with you.
Make every blog post SEO optimised
Yes, you read it right!
Each and every blog post should have SEO. Some areas in which SEO optimization can be ensured are meta-descriptions, keywords, and title.
Once you begin searching, you will come across various WordPress plugins that can help you with SEO optimization. However, it is recommended that you should opt for Yoast (for SEO). It has a free version as well as paid. Both are equally amazing (though the paid version has more features). You will be surprised to know that it takes less than two minutes to optimize a post using Yoast.
What excuse then you have to not use it?
Keep a close eye on the trends
This is one of the most basic principles of marketing. Keep a close eye on the changing as well as emerging trends. That’s the key to stay ahead of your competitors!
You should know which topics are currently trending and what exactly do yours visitors want to read. For this purpose, you can use Hootsuite by integrating it with your WordPress site. It will assist you in finding the trending topics. Along with that, it allows you to manage your posts in accordance with the trending hashtags without leaving your WordPress dashboard.
Amazing, isn’t it?
WordPress is a suitable CMS for all types of businesses. It doesn’t matter whether you are a sole proprietor or a multinational. WordPress possesses the capability to serve your business regardless of its scale. You just need to know how to reap maximum benefit out of it, and you are good to go!
So what are you waiting for?
Start using these golden marketing tips and witness your website grow by leaps and bounds!
If you are still feeling lost, our team of experts is here to help you out. We have been successfully fulfilling the marketing needs of our extremely diverse clientele. The years of experience on our plate has made up adept at this task.
Hit us up NOW and get a chance to benefit from our vast experience in this field!