10 Ways To Optimise Your WordPress Website’s Performance

by WP Creative on 2020 May | Posted in WordPress, WordPress Security

10 Ways To Optimise Your WordPress Website’s Performance

One thing that helps business websites give fierce competition to its rivals is high website speed. According to several pieces of research, in today’s fast-paced world, 25 per cent of the visitors leave the website if it does not load between two to four seconds. That is why high website loading speed is essential for your business to ensure a high conversion rate.

When we are on the mission of developing websites for our customers, we make it our priority to ensure that the speed of the website is optimum. We are successfully able to do so by making use of all possible ways to do so.

Here we will attempt to guide you on how you can optimise your website’s performance.

Ten ways to optimise the functionality of your WordPress website are:

Leverage Page Cache

WordPress is PHP based. One key difference between PHP and HTML websites is that in HTML websites, the browser has to request a static file to serve the relevant page, whereas in PHP, when the request is sent, the page is built using PHP code and data retrieved from the database.

This means that PHP websites are capable of serving the personalised needs and complex requirements of your customers. That is why numerous businesses prefer to use PHP based content management systems (CMS) such as WordPress.

It is almost impossible for your server to build a personalised web page for each user based on their preference. Therefore, we recommend our clients to use a page cache system. This will enable the option of storing each requested page as a static file on your server. This file will serve your visitors for a limited time.

Do not know how to use this feature to speed up your WordPress website?

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Use object cache

Apart from generating pages with PHP, your WordPress website also needs a database to create pages to store information. When any information is required from the database, it takes way more time and energy on the server’s end.

When you layer it with object cache, you can then save WordPress query results in the server’s memory. This enables your WordPress website to retrieve information from the server’s memory instead of requesting the database for the same information again and again.

All the websites that we develop do have an object cache. If you want us to design your business website too, CALL US TODAY, and we shall get back to you at our earliest.

Reduce database bloat

If you want to optimise the performance of your WordPress website, you cannot possibly do so without keeping your database tip-top. This can be done by reducing the database bloat so that your website’s speed can be increased.

You can do so by reducing things such as post revisions, comment rows, comment meta rows, orphaned posts, and orphaned post meta. This can be done by going to the settings in the wp_options database table. Most of the things here are set to autoload. However, you can easily change it depending on what you need.

Keep your WordPress website hygienic

WordPress is an extremely dynamic content management system (CMS). However, at times if the website is not built using a standard, it reduces the speed of the website. So, it’ recommended to strictly follow the WordPress standards and build the website in the fastest way possible.

Are you not informed enough about WordPress hygiene?

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Incorporate relevant plugins

One of the benefits of using WordPress is that it is an open-source platform. This means that it has thousands of free plugins available. However, one needs to decide carefully which plugin to use and which plugin not to use.

A few criteria for choosing a plugin should be how often it is updated, how many people are using actively and how many reviews it has got. If a plugin is updated frequently and the author engages with the users, then you should definitely use the plugin. This is because the frequency of updates determines the quality of the plugins’ functionality.

Use a CDN

When we recommend our clients to use a CDN, we refer to serving the website’s static content through a network of servers spread around the globe. This ensures that your website can deliver images, CSS, and JavaScript promptly to your visitors no matter where they are located.

You can even choose to route your website using a reverse proxy.

Wordpress website performance

Aim for scalability

An ideal website should have a perfect mix of content that is dynamic and content that is quick for your server to load. One way to do so is to use offloading dynamic actions that are personalized according to the visitors using JavaScript or any other similar interaction.

You should also ensure that your business website is as cacheable as possible. The number of PHP actions and queries on your website should be limited. To put it simply, it means that those actions should be reduced that are being repeated on every page.

Enable GZIP Compression

Another name of GZIP compression is browser compression. It is a method through which text-based content, such as your website’s code can be compressed into something that is light-weight for your browser to understand.

If you let our experts host your website, our server will automatically handle GZIP compression for your website.

Minimise static resources

You can minimize static resources by combining them. This will help optimize your website’s functionality by making sure that the browser has lesser items to download, and the items that are downloadable are in lesser numbers. These measures will help your website page load faster than usual.

Minimise external calls

When your visitors open a page on your website, their browser needs to request every element to load. If your website has numerous external elements, a DNS lookup will have to be made by the visitor’s browser, and those elements will be downloaded from external websites. DNS lookup time will add up together and surge website loading time. This will make your site load slower. Hence, it is in your website’s best interest to minimize the presence of external calls.

Conclusion

Even though we do realize that optimizing WordPress website’s functionality is absolutely essential, we also realize that businesses are not capable of doing so on their own. They mostly need external help in this regard. And, it is completely okay. After all, in today’s interconnected world, who is self-sufficient?

None of us!

If you feel like seeking assistance in this regard, we are here to your rescue!

Dial the digits given below NOW and get a chance to discuss your website’s optimization plan with our experts!

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