Why Website Speed Matters and How to Optimise it
by WP Creative on 2019 September | Posted in WordPress
Have you ever visited a website with a loading speed as slow as a snail? We are sure that almost all of us have encountered such sites from time to time. We are even more confident that it is not a pleasant experience for anyone at all. After all, in today’s fast-paced world, who has got the time to wait so long for a website to load? No one, of course!
The visitors prefer to visit a website that loads within a few seconds over a website that takes longer to load. That is why the loading speed of a website matters a lot. It is one of the most important things that businesses need to keep in mind while getting their WordPress website designed. An effective website is the one that loads within a few seconds and doesn’t make the visitors wait for too long. In contrast to this, a website that has a slow loading speed ends up becoming counter-productive and doesn’t serve the purpose it was initially designed for.
Now, you must be wondering, why does website speed matters so much? Even if it does, how can optimisation of website speed be ensured? Do not worry! We have provided answers to your queries below.
Why Website Speed Matters?
According to research, a one-second delay in website loading time results in a 7% conversion loss and 11% loss of page views. Moreover, if an e-commerce business earns $50,000 a day, then that one-second page load delay results in a loss of sales worth at least $1 million annually. These figures truly depict the importance of good website speed. Even if these figures are not convincing enough, let us give you a few more reasons behind the significance of website speed.
The speed of the website is its first impression.
In the digital space, first impressions are extremely significant. They can either get a customer for you or make you lose one. According to research, 79% of online shoppers say that they avoid revisiting a website that has a slow page load speed. Hence, if your website has a slow speed, then you will likely get fewer visitors and even the conversion rate would below.
The visitors expect fast loading speed.
When it comes to website speed, fortunately, or unfortunately, the internet has set the bar way too high. Hence, if your website speed falls anywhere below the bar, then you lose the game (and potential customers as well). People have started expecting fast results from websites. Until or unless your website is as authoritative as Google or Facebook, visitors wouldn’t wait for the website to load. Instead, they will switch to another website that serves a similar purpose with faster loading speed.
Good website speed enhances user experience.
Giving your visitors a memorable user experience helps you in getting an edge over your competitors. It makes your website stand-out among the rest. There are two ways that you can give your users a fantastic experience; give them what they are looking for and provide it to them in the fastest possible manner. If you fail to do so, visitors will get frustrated, and you will lose out the potential customers.
Slow websites hinder conversion rate optimization (CRO).
According to an estimate, around 40% of visitors will leave your website if it takes longer than 3 seconds to load. This is detrimental for the conversion rate of your website. If visitors are turning away from your website, it means that your sales are also driving away. When it is already so difficult to boost your conversion rate, why would you let your website’s poor speed hamper it further?
Website speed determines your Google rank.
Google is biased towards websites that have a fast loading speed. Let’s face it! So if you want a favourable ranking on Google, you got to speed up your website. There is no other way around it. If your website is super slow, your Google ranking will suffer. You can ensure that your server speed is good enough by using Bicatcha server speed checker.
How To Optimise Your Website Speed?
Optimizing speed is especially essential for WordPress websites. WordPress provides several options for speed optimization. 5 such options have been elaborated below:
Opt for a high-quality hosting plan.
You should take the first step in the right direction by choosing a high-quality hosting plan. It will play a crucial role because it will determine several important things, such as the speed of the website, its ability to handle high traffic inflow, and overall performance. The server is akin to a remote control that handles all the necessary functions of a website. That is why if you end up choosing a poor quality hosting plan, no subsequent action taken for speed enhancement will be fruitful.
Ensure that your WordPress website is regularly updated.
We all are constantly bombarded with update notifications. Sometimes these notifications are on our cellphones, other times they are on our laptop. However, mostly, we end up ignoring them all, deeming them as unimportant and not worthy of attention. You should not do the same with WordPress update notifications. Instead, we suggest you to keep updating your WordPress website as soon as you receive the notification to ensure speed optimization.
Make your media files compact by using image optimisation.
High pixel images make your web content more appealing. Businesses often think that adding more and more high-quality media files will help in getting more traffic. However, at times, high-quality media files become counter-productive. Instead of helping the business get more traffic, they end up frustrating and yet diverting the visitors. This happens because high volume media files slow down the speed of WordPress websites. It is here that image optimization comes into play. It compresses the size of the media files without affecting their quality. As a result, high-quality images do not slow down the speed of WordPress websites and ensure good user experience.
Keep your media library clean.
As your website ages, it gets filled with heaps of images and media files that are no longer useful. Even if you have been making use of image optimization, these files will still put unnecessary strain on your server, and it will slow down. Manually selecting and deleting these unwanted files might seem an option, but it is very time-consuming. Interestingly, there are plugins available that can help you in doing so in a hassle-free manner. You can make use of plugins such as Media Cleaner to keep your media library clean and ensure speed optimization.
Only make use of good quality themes and plugins.
It is a common assumption that adding more plugins will slow down the website. However, that is not true. More than quantity, quality of the plugins matter. For instance, plugins focused on SEO and e-commerce need more resources as they increase the functionality of the website. This makes it important to properly research the plugins and only use those do not drain excessive resources. Similarly, you should also do proper research on WordPress themes and only opt for well-coded themes.
It can be concluded that slow website speed is detrimental to the digital marketing strategy of a business. You cannot expect to meet your digital marketing targets if your WordPress website is sluggish. A slow website frustrates the visitors who then turn towards the websites of your competitors. Hence, you end up losing your potential customers just because of the website speed. Speed optimisation of websites is a fairly easy task if the above-given guidelines are followed.
So what are you waiting for? Talk to our Web Experts to optimise your WordPress website speed now and provide your visitors with an experience that they will never forget!