How to Conduct a WordPress Site Audit – A Complete Guide

by WP Creative on 2021 October | Posted in WordPress

A site audit helps you find out what issues your website is facing. Although many tools exist online that can tell a lot about the website like broken links, site errors, missing pages, slow speed, and a lot more, they don’t show the whole picture.

That is why it is important to audit your website with and without the help of tools to see how your website is performing and what are the places for improvement.

In this article, we will provide a complete site audit checklist so that you can audit your website in detail and find any issues that are causing issues in profit generation.

Without further delay, let’s see the complete checklist for site auditing below.

A WordPress website audit encompasses multiple factors including security, design, optimisations, performance, and site analytics.

You have to check all of them to ensure that your site is properly optimized, secured, and ready for growth.

Let’s go through the complete WordPress site audit checklist in detail and see how it can help you grow your business.

1. Check Website SEO Analysis

First and foremost, is your website getting indexed in search engines? Most of the time, websites have no-follow pages on them and they are not ranking on search engines. This means that visitors from search engines won’t get to them. The Website SEO analysis is done for the same reason.

– Is Website Indexed

First, make sure that your website has a sitemap. You can use tools like Yoast, All in One SEO tool, and various others to ensure that your website is properly indexed in search engines.

Use the Google search console to check if the sitemap is properly indexed.

– Is Website Getting Traffic

If the website receives traffic from search engines, then it should receive some traffic. You can check the number of keywords your website is ranking for in search engines with the Google search console.

Source: Search Console

– Does Website Have Site Errors

Finally, check for the number of site indexing errors. If your website has many no-follow pages or pages that are not available in the sitemap, then the search console will show errors. 

Similarly, if you have added a site schema on your website and most of the schema pages are not properly made, then the search console will show errors on the site.

You can check for these errors in Search Console > Coverage.

2. Check Website Security

Next, find out how secure your WordPress website is. If your website is properly secure, it should have 2FA enabled, site backups, CDN, and SSL security.

– Does it Have 2FA?

So, check if your website has Two-Factor Authentication (2FA) enabled. The 2FA authentication won’t allow anyone to access your WordPress admin panel. You should also have the IP whitelisting option enabled so that only one or two IPs can access your admin panel. This will ensure that no one can get access to the site’s backend.

Does the Website Have SSL?

Similarly, your website should have SSL security enabled. SSL security ensures that no third party can get access to the data being passed between your client’s browser and your server. It keeps financial transactions secure.

– Does it have a CDN?

CDNs help with the content reach of the websites. If you are on a CDN, your site’s performance automatically increases. CDNs also help evade DDoS attacks. If your server is getting attacked by multiple bots from a single location, CDNs can divert the hits away from your website.

– Does it have automated backups?

Finally, make sure that your WordPress website has automated backups enabled. If your website doesn’t have automated backups enabled then it will directly impact the site safety in case someone gets illegitimate access to the site. So, make sure that your website has automated backups.

3. Check Website Performance

Next, make sure that your website is optimized for performance. If your website is slow, it will automatically decrease site visitor count which will eventually impact your site profit.

– Is Website Fast

Check your website performance with GTMetrix and Pingdom site performance tools. Your website should have less than 3 seconds of load time. If it has more load time, follow the recommendations offered by these tools.

– How Many Steps to Checkout

How many steps does it take a person from visiting the website to ordering a product on the checkout page? It should not be more than 5 steps. Make sure that you create a proper funnel. An example would be:

Visitor enters from Search > Product Page > Add to Cart > Check Out > Order Confirmed

How many touchpoints exist

Similarly, your website should have multiple touchpoints available and you should measure each one of them. Touchpoints are the places that the visitor can take to reach your website.

They can be blogs, landing pages, ad clicks, coupon codes, and even a press release page of your website.

4. Check Website Content

Your website should have epic content. What do we mean by epic? Content that keeps the readers hooked and turns them into customers. This means that your content should resonate with the products that you are selling.

If you are a cloud hosting website, your content should be around shared, VPS, and cloud hosting infrastructure. Because only then will people buy the products that you are selling.

Is Content Optimized for SEO

Make sure that your content is properly optimized for search engines. It should have proper keyword density and prominence. It should be written after proper gap analysis of competitors and target market.

– Is Content Written Properly

Is your content written poorly? Use Grammarly to find out if your content even makes sense. Use Seo Surfer or SemRush Content Analysis tool to find out if your content is properly written for search engines. These tools can help you create meaningful content with proper SEO metrics in place.

>>> Get Experts to Do Complete WordPress Site Audit. Discuss Your Project at Length. Book a Call Today

5. Check Website Design

Finally, make sure that your website design is properly made. It should tell about the type of platform/service your website is. If you have created an agency website, then the most obvious places should have services CTAs. If it is a platform, it should tell you about the benefits of signing up. 

Examples in front of you are Product Hunt (Platform), and (agency).

– What is the Conversion Rate

Make sure that the conversion rate of your website is more than 5%. If it is not, find out ways that can help you improve it. Some ways to increase the conversion rate on your website include A/B testing, adding more CTAs in prominent places, improving site performance, and creating relevant and meaningful content.

– Are Users Filling Forms

You should also check if there are any issues with the forms on the website. Test all website forms and see if they take the users to the target CRM lists. You can easily check that by using testing email accounts. Create proper workflows for all forms that you have created for your users.


The WordPress website audit is an endless process. You will have to repeat it again and again until you are near perfection. Remember that your audit process can’t help you improve your website. You will need to audit and find issues that can be improved and then improve them regularly.

We recommend that you repeat the website audit process every quarter to make sure that your website is working properly and that visitors are going through the funnels you have set up for them.

If you need help with a WordPress site audit, our development experts can help you do that. Our experts not only create site audits but also help with site improvements through performance optimizations, site customizations, design improvements, and a lot more.

>>> Get in touch to discuss your project today

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