WordPress without marketing tools? It’s like a warrior without weapons. 6 marketing tools you should be using right away
Six WordPress Marketing Tools You Should Be Using
There is no such thing as ‘build it and they will come’… you have to market your products and you have to market them again and again until they reach the right person.
But to do marketing of the product the right way for your business, you need to have the right type of tools in your arsenal.
That’s what this article is all about. In this article, we will discuss some of the best WordPress marketing tools that can help you get ahead of the competition, create more value for your visitors, and expand your overall business presence.
Let’s get started.
WordPress Marketing Tools That Every Site Owner Should Have
Here are six WordPress Marketing tools that you should be using if you want to grow your business and make it successful.
First on our list is Yoast. Yoast is one of the most powerful WordPress SEO plugins in the market. It is perfect for those who are new to SEO and would want to optimize their WordPress websites. With the Yoast plugin, they can easily scale their website with the right type of content and keyword density.
Yoast helps website and store owners add relevant keywords, LSI keywords, and make sure that their site pages have the right density if meta title and description content are available. Yoast is also a great plugin for people who don’t have time to find keyword density through any other medium. With Yoast, they can easily do on-page SEO of their websites with minimum effort.
2. Gravity Forms
Next in our list is the Gravity Forms. It is another great marketing plugin that you can use to improve lead generation on your website. The Gravity forms plugin offers a number of templates ranging from contact us to lead generation to webinar and reporting. These Gravity forms are great for people who are looking for a quick solution to capture leads and improve on them.
Gravity forms works with Hubspot, Zapier and other CRM tools. It also supports functionalities and addons like PayPal, Slack, Stripe, and other payment channels. So, even if you are running an eCommerce store, you can directly add Gravity forms plugin to your website, web app.
The best part about the Gravity forms plugin is that it is available for only $59 for a single website. In a single license, you technically get all the features that a person would be looking for generating leads from their website. The form also supports uploading files and other assets within forms. So, it can be used by a wide range of websites across industries.
Of course, there are limitations of a single license. So, you can test it on a single eCommerce store or website and then move to the other paid versions when your limits exceed.
3. Elementor/Beaver Builder
Page builders are not directly part of the marketing of a website but they play a crucial role in site management. That is why Elementor & Beaver Builder plugins are part of our list. Both of these plugins offer a lot of value to users.
With the Elementor plugin, website owners can easily create a quality website design, improve the way they design websites and see in real-time how their website looks. They can add as many customizations as they want and hire others to do it for them. With the Elementor website plugin, sites become stunning and professional.
Elementor is compatible with over 250 themes. Users can get even more features when they use Elementor Pro with these themes. Similarly, Beaver Builder is also another lightweight plugin that can help you scale your marketing efforts. It is a great page building tool and makes it easier for people to scale their website as and when they want with the help of this tool.
Users need a form, a checkout page, or a lead generation CTA on their website. This is only possible when they have a funnel available. Mailchimp and other email marketing software offer these marketing funnels and the assets to record visitor data.
Website and store owners can directly add Mailchimp on their website to collect user data and lead through various integrations available. For WordPress users specifically, Mailchimp also offers a free add-on plugin. It offers assets that can be used on the website in the shape of forms, pop-ups, sticky bars, and a lot more.
CTAs can help website store owners collect more leads by placing lead magnets on various pages of the site. We have discussed Mailchimp campaigns but there are many other lead magnet forms that site owners can use. WordPress offers integration with most of them and you can easily add them to your website.
5. Google Analytics & HotJar
Tracking your website is only possible when you have a tracking code and tracking software available. You can either use Google analytics or Adobe analytics to track your website data. There are many other tracking options like MixPanel and MonsterInsights that you can use as well. All of this tracking software have one thing in common, i.e. they help websites and store owners track the visitors they get and the locations they get them from.
Similarly, software like HotJar and other heat maps and user behaviour software help website and store owners find out the patterns of how visitors find their website and what elements they click on. This way website owners can optimise their websites and improve the click-through rate.
6. Cache Plugins
Last but not the least, cache plugins are of utmost importance to you because they help improve website speed. Many cache plugins are available in the market including WP Rocket, WP Total Cache, WP Super Cache, and Nitropack. If you are looking for a great plugin that can instantly increase your website performance then we would recommend having a decent cache plugin.
They help you automatically increase site performance and decreases page load time. There are many other cache plugins that you can use from but we would recommend using this one.
That’s all you need to know about WordPress marketing plugins. You can easily install all of them on your website because they are completely free to use and they deliver great insights that can help you double your business gains.
If you are looking for someone to install these marketing plugins on your website and add relevant integrations, then you can get in touch with our WordPress management experts.
We can help you manage your WordPress website, add customizations to the website, and improve the overall user journey.
Get in Touch Today!